Gary Horton
Gary Horton
Source: The Signal
Date: 07/01/2026 4:02am
Article Summary:
**From “Ring Around the Collar” to Campaign Ads: How Fear and Manipulation Still Sell**
In a Fourth of July-themed column, Gary Horton recalls the old “ring around the collar” detergent ads to illustrate how advertisers have long manufactured anxiety to sell solutions. He argues that modern political campaigns use the same emotional manipulation tactics, especially during election season, to sway voters. Horton urges readers to think critically, question campaign messaging and rely on independent sources to separate facts from political theater.
Read article here »
Date: 07/01/2026 4:02am
Article Summary:
**From “Ring Around the Collar” to Campaign Ads: How Fear and Manipulation Still Sell**
In a Fourth of July-themed column, Gary Horton recalls the old “ring around the collar” detergent ads to illustrate how advertisers have long manufactured anxiety to sell solutions. He argues that modern political campaigns use the same emotional manipulation tactics, especially during election season, to sway voters. Horton urges readers to think critically, question campaign messaging and rely on independent sources to separate facts from political theater.
Read article here »