Source: The Signal
Date: 02/13/2026 4:29pm

Article Summary:
Santa Clarita Warriors Featured in NFL Super Bowl LX ‘Champion’ Commercial Amid Local Filming Spotlight
Santa Clarita continued its long-standing role as a major filming hub with several Super Bowl LX commercials shot in the area, including spots for Budweiser, State Farm, OpenAI and Liquid Death. Local youth organization Warriors Football and Cheer was also featured in the NFL’s “Champion” commercial, giving 12 young athletes the chance to appear on national television while showcasing the program’s focus on character and resilience. City officials say hundreds of film permits issued in 2025 generated millions in economic impact, highlighting the area’s growing production presence.

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